Mission & Vision


To Become Global Leading Strategic Accounting Firm


Make accounting a simple and interesting communication tool to help Business to generate Profit, and ultimately to achieve Goals!

GSMI Aspiration

  • Leading Business Owners of SMEs to make use of Valued Accounts to generate Profit and Cash Flow, and ultimately to achieve Goals.
  • Leading Business Owners, Sole Proprietor, Property Investors, Partnership, Individuals to create wealth from tax savings through various Tax Strategies in legal way.
  • Leading SMEs’ Accounts Personnel/Accountants to create value for your Boss, train them to produce Valued Accounts helping Business Owner to generate profit and cash flow, and ultimately to achieve Goals.
  • Train 50,000 Accounts Personnel/Accountants working with SMEs (whether Chartered or Non-Chartered) to become Brilliant Accountants.
  • Stimulate Business Owners and their Accounts Personnel/Accountants towards achieving the same Goals for the Business.
  • Inspire Business Owners of SMEs to intervene accounting system into Artificial Intelligence to stay competitiveness in the Market.
  • Build Charity Fund - Reserve 10% of our net profit for charity purpose.

GSMI Core Value


Customer First

GSMI exists to serve customers, whose interests must be our first priority. We continuously create values for customers by being responsive to their needs and requirements. We measure our work against how much value we bring to customers because we can only succeed through our customers’ success.


Nobody succeeds all alone, we believe everyone strength in a team creates tremendous possibilities. We can only succeed through teamwork.

Continuous Improvement

Continuous improvement is required for us to become better for our customers, improve our company and grow as individuals. This process requires that we actively listen and learn in order to improve.


Integrity is our most valuable asset. We uphold highest standards of honesty and keep our promises to win our customers’ trust and respect.


We always keep our flame alive and never give up on doing what we believe is right. We are driven by customer needs, we passionately pursue customer-centric innovations in an open manner.


We are committed to create value for customers and on-going improvement of our capabilities. We value our employees’ contributions and reward them accordingly. Those employees who demonstrate perseverance and excellence will be richly rewarded. Nothing should be taken for granted!